How
to start a career in Brand Management
For many, brand management and a
career in brand management is a dream. Starting a career in the specific field
may not be so tough after all. Most positions in this field require at least a
Bachelor’s degree, with many giving inclination to candidates with a Master’s
degree or higher. Because brand managers must show past success in marketing
campaigns and coordinating team efforts, almost all positions require at least
four years of work experience in the marketing field.
Most brand managers possess degrees
in marketing, business, communications, or accounting, and a significant number
of professionals in this position acquire multiple degrees in order to
reinforce any required skills.
A brand manager should have working
knowledge of finance, market research, marketing theories, marketing
communication, and consumer behaviour.
Although a background in an information technology is usually not
required, considering the importance of digital media in modern marketing, some
basic knowledge of IT is recommended.
Many potential brand managers fulfil
job prerequisites for advanced degrees with a Master’s in Business
Administration. There are plethora of MBA
diploma mills available online which possess varying degrees of
legitimacy. Although a credible advanced
degree can be acquired from some of these online schools, it is important to
research the industry’s acceptance from these programs.
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